Examined: Samsung Insurance "Bridge of Life"

This is a truly amazing, touching, and hopeful campaign.  Samsung Life Insurance and Cheil Worldwide, have created a way to bring  

digital to a real life space, to try and save lives.  

Take a look...

Examined: 

This is a beautiful call for hope.  Lighting up the darkness.  Making one person at a time feel important, special, and recognized, which could make all the difference.  

This bridge has become a place of healing and hope, rather than despair and death. 

This beautiful campaign has used digital, to light up and show images, in a creative, amazing and new way than ever before.  They are trying to help, even if it's just one, or the many that are touched by this campaign.

Video source:http://www.youtube.com/watch?v=cDsVOXTQAIs

Fact source:http://www.cheil.com/web/?sub=Work&

Examined: Carlsberg "Friendship Test"

This campaign puts friendship to the ultimate test!

Your best friend calls in the middle of the night, asking for help.  He has gotten in over his head at a poker game, at a terrifying venue...

Would you go to save the day?

Examined:
This campaign has a Shock factor!

It conjures disbelief as you watch it, wondering; would someone really answer their phone and crawl out of bed at that hour, and then walk through that nightmarish scene?

The answer is yes! Which restores people's faith in one another.  Friendship is a powerful bond, and Carlsberg does a fantastic job of putting it to the test!

This campaign plays at the strong emotions of fear and love, and with 5,851,644 views on Youtube, this popular ad is catching like wildfire!

Video source:http://www.youtube.com/watch?v=vs1wMp84_BA
Fact source: http://carlsberg.com/flash.html#/Commercials/videos

Examined: The Power of Brand Campaigns

New brand campaigns no longer speak to the masses, they reach out to the individual. They make every person feel a part of something bigger than themselves. They make you a part of a moment in history, they touch the lives of individuals and thousands all at once.

When you watch videos, see pictures, and share with friends, it leaves you with the knowledge that the world is watching what you are, feeling what you feel. These emotional campaigns tug at heartstrings, show the strength in people, and make others feel alive and capable of greatness too.

In this space I want to show, analyze, critique, and examine the incredible ways that people have found to make their brand, and their ideas a household moment. 
Because now, products and services are not just used, bought, or sold--   but experienced...

Examined: Metro Trains of Melbourne "Dumb Ways to Die"

This is the little video that made a huge impact!  This campaign was created by the advertising agency McCann in Melborne.  It is a public service announcement, from Metro in Melbourne Australia, that was created to promoting train safety.

Examined:
It is the perfect combination of cute, catchy, informative, and hilarious.

An important message, delivered in a creative way.
“This campaign is designed to draw people to the safety message, rather than frighten them away." says executive creative director, John Mescall.

The creative brilliance of this ad is in it's honesty.

You cannot find dumber ways to die, than looking at real life examples. The brainstorming by this team of all of the "dumb ways to die", could not top what has really happened around their trains.

This video has been viewed over 52,964,700 times on Youtube. 

It is a viral sensation!

This important message, through incredible creatively and social media sharing, has been delivered to so many thousands of viewers, and is a great example of a powerful digital campaign.

Video source:http://www.youtube.com/watch?v=IJNR2EpS0jw
Fact source: http://www.australiancreative.com.au/news/mccann-s-dumb-ways-to-die

Examined: Dove "Real Beauty Sketches"

This is Dove's short film "Real Beauty Sketches", which is part of the Dove Campaign for Real Beauty.  In the film several women are asked to describe their appearance, from behind a screen, to a forensic sketch artist, who cannot see them.

Then the same person is described by someone they met once, the day before, for a separate sketch. The two sketches are displayed beside one another, and the subject is brought in to see them.

Watch to see the reactions...

Examined:
Dove has done a fantastic job platforming themselves as the "natural beauty" brand.
The power behind this campaign comes from the individual, the honesty that they display, letting them speak their mind.

Dove takes the chance to piggy back their brand on the true emotions that are felt by the subjects in this ad.  Dove is in the business of beauty, that is their product, but this campaign takes them a step past beauty products.

These people are shown that strangers find them beautiful, that they do not need to view themselves through that harsh lens they see themselves through.  Dove takes the conversation away from beauty products, and makes it about "being grateful for your natural beauty".

Film source: http://www.youtube.com/watch?v=XpaOjMXyJGk
Fact source:  http://realbeautysketches.dove.ca/

Examined: NIVEA Stresstest

NIVEA (Germany) launched their Stress Protection Deodorant campaign, by teamed up with advertising agency, Felix and Lamberti, to pull a prank on unsuspecting travelers.
A typical traveler would be waiting in the airport, when all of the sudden their face is broadcast across television screens and newspaper covers, captioned "Wanted: Dangerous and Unpredictable".
They used a team of digital experts onsite to take photos of the subject, and moved quickly to air this in real time.
This "Stresstest" had various different reactions from all subjects, but all of them became worried, scared, and stressed.
After a few minutes police arrive in front of them, asking, "are you feeling stressed?", and open a case with the NIVEA Stress Protection Deodorant.


Examined:
This is a risky campaign, it deals with live human emotions, so there's no telling what might happen.

That is also it's genius!

Emotional and interactive campaigns trigger the strongest reactions and are most memorable.
This campaign gets to the individual, it puts the viewer in the shoes of the unsuspecting subject, because it could happen to anyone!

By using a digital team for an "in-live-time" broadcasting, this campaign gets people thinking, talking, and sharing.

Video source:http://www.youtube.com/watch?v=_gWk_yKtEdo
Fact source: http://www.nivea.de/

Examined: Red Bull "Stratos"

When Red Bull launched their "Statos" campaign, with the freefall jump made from 128 100ft in a stratospheric balloon, they achieved the record for highest freefall jump to ever be made by a human being.
The purpose of the "Mission To The Edge of Space" was to transcend human limits.
It took the Red Bull slogan, "Red Bull gives you wings" to a whole new level with this campaign. 
With over 34 382 500 views on Youtube, it is one of the most watched brand campaign videos ever.


 Examined:

Red Bull's brand can be described as intense, fearless, risk taking, hardcore, and limitless.  

Forget one giant leap, this extreme challenge has taken their brand image out of this world. 
Red Bull appeals to the wonder and dangering in every person, watching this campaign makes everyone hold their breath and wonder, "would I dare?".

"Stratos" is the ultimate dare, and Red Bull refuses to back down.  This campaign can be described as "Superhuman", branding Red Bull as the company that will go beyond where anyone else has before.

Video Source: http://www.youtube.com/watch?v=FHtvDA0W34I 
Fact Source: http://www.redbullstratos.com/

Examined: The Power of Digital

This is a collision space.                             

      A place of shared exploration.

              Where the past and the future come together.

                     Where the old strategies meet the new.

This is a look at the world of digital marketing, which has taken me from one incredible campaign to next. 

Here is an exploration of digital: how brands interact with the world.

I would like to share, as I learn, create, and explore the power of digital.

On this page you will find examinations of unique digital campaigns; their content, social footprint, branding, and impact on the world around us.