This is the little video that made a huge impact! This campaign was created by the advertising agency McCann in Melborne. It is a public service announcement, from Metro in Melbourne Australia, that was created to promoting train safety.
Examined:
It is the perfect combination of cute, catchy, informative, and hilarious.
An important message, delivered in a creative way.
“This campaign is designed to draw people to the safety message, rather than frighten them away." says executive creative director, John Mescall.
The creative brilliance of this ad is in it's honesty.
You cannot find dumber ways to die, than looking at real life examples. The brainstorming by this team of all of the "dumb ways to die", could not top what has really happened around their trains.
This video has been viewed over 52,964,700 times on Youtube.
It is a viral sensation!
This important message, through incredible creatively and social media sharing, has been delivered to so many thousands of viewers, and is a great example of a powerful digital campaign.
Video source:http://www.youtube.com/watch?v=IJNR2EpS0jw
Fact source: http://www.australiancreative.com.au/news/mccann-s-dumb-ways-to-die
No comments:
Post a Comment