This is a truly amazing, touching, and hopeful campaign. Samsung Life Insurance and Cheil Worldwide, have created a way to bring
digital to a real life space, to try and save lives.
Take a look...
Examined:
This is a beautiful call for hope. Lighting up the darkness. Making one person at a time feel important, special, and recognized, which could make all the difference.
This bridge has become a place of healing and hope, rather than despair and death.
This beautiful campaign has used digital, to light up and show images, in a creative, amazing and new way than ever before. They are trying to help, even if it's just one, or the many that are touched by this campaign.
Video source:http://www.youtube.com/watch?v=cDsVOXTQAIs
Fact source:http://www.cheil.com/web/?sub=Work&
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