This campaign puts friendship to the ultimate test!
Your best friend calls in the middle of the night, asking for help. He has gotten in over his head at a poker game, at a terrifying venue...
Would you go to save the day?
Examined:
This campaign has a Shock factor!
It conjures disbelief as you watch it, wondering; would someone really answer their phone and crawl out of bed at that hour, and then walk through that nightmarish scene?
The answer is yes! Which restores people's faith in one another. Friendship is a powerful bond, and Carlsberg does a fantastic job of putting it to the test!
This campaign plays at the strong emotions of fear and love, and with 5,851,644 views on Youtube, this popular ad is catching like wildfire!
Video source:http://www.youtube.com/watch?v=vs1wMp84_BA
Fact source: http://carlsberg.com/flash.html#/Commercials/videos
Your best friend calls in the middle of the night, asking for help. He has gotten in over his head at a poker game, at a terrifying venue...
Would you go to save the day?
Examined:
This campaign has a Shock factor!
It conjures disbelief as you watch it, wondering; would someone really answer their phone and crawl out of bed at that hour, and then walk through that nightmarish scene?
The answer is yes! Which restores people's faith in one another. Friendship is a powerful bond, and Carlsberg does a fantastic job of putting it to the test!
This campaign plays at the strong emotions of fear and love, and with 5,851,644 views on Youtube, this popular ad is catching like wildfire!
Video source:http://www.youtube.com/watch?v=vs1wMp84_BA
Fact source: http://carlsberg.com/flash.html#/Commercials/videos
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