Examined: Dove "Real Beauty Sketches"

This is Dove's short film "Real Beauty Sketches", which is part of the Dove Campaign for Real Beauty.  In the film several women are asked to describe their appearance, from behind a screen, to a forensic sketch artist, who cannot see them.

Then the same person is described by someone they met once, the day before, for a separate sketch. The two sketches are displayed beside one another, and the subject is brought in to see them.

Watch to see the reactions...

Examined:
Dove has done a fantastic job platforming themselves as the "natural beauty" brand.
The power behind this campaign comes from the individual, the honesty that they display, letting them speak their mind.

Dove takes the chance to piggy back their brand on the true emotions that are felt by the subjects in this ad.  Dove is in the business of beauty, that is their product, but this campaign takes them a step past beauty products.

These people are shown that strangers find them beautiful, that they do not need to view themselves through that harsh lens they see themselves through.  Dove takes the conversation away from beauty products, and makes it about "being grateful for your natural beauty".

Film source: http://www.youtube.com/watch?v=XpaOjMXyJGk
Fact source:  http://realbeautysketches.dove.ca/